Roma Logo PNG The commitment to its interesting history and the emphasis on national identity is demonstrated by the logo of Roma, an Italian football club. The heraldic shield and symbols of the city reflect the Roman spirit characteristic of the team, the desire to be worthy of their symbol. Roma Brand overview Founded 7 June 1927 Founder The Friedkin Group Headquarters Rome, Italy Website The football club Roma was formed on July 22, 1927, when four Roman teams Fortitudo, Pro Roma, Romano, and Alba were united to create a powerful team that could withstand the northern giants, for example, Juventus, Milan, and Inter. This was done on the initiative of one of the leaders of the fascist party, Italo Fosca. So there were no doubts about the name of the new club. “We will call it Roma!” claimed Foskey in response to a question about the name. The history of logo creating is almost the same. The managers of the new club took the already existing logo of the Fortitude club. However, the emblem seemed to be the best for the club, and this fact was impossible to ignore. The Roma logo consists of two parts the Capitolian wolf is depicted in the upper part, and the ASR logo Associazione Sportiva Roma – Roma Sports Association is on the bottom. Capitol wolf is one of the main signs of the Eternal City. According to the legend, Romulus and Remus, the founders of Rome, were brought up by a wolf, which became the city’s sacred animal. The emblem colors were taken from the Roman flag the golden color symbolizes the gods, and the red-brown – the emperors. Roman legionaries also wore yellow-red colors. Actually, since then, the logo of Roma was slightly changed. Over the years, Roma has got the nickname “wolves,” which made the club to the radical emblem change in the 80s. Now on the Roma T-shirts image contained the face of a wolf. It was quite cute and, at the same time, aggressive. Also, the team themselves performed quite well at that time. However, the fans missed the wolf with Romulus and Remus. So, in the 90s, the old Roma logo returned to the T-shirts again. After that, there were insignificant changes in the arrangement of letters and their font, but the essence remained the same, and Roma is the main club in Rome, which follows the great traditions of the Eternal City. So, in general, these are all elements of the current emblem of Roma. It is unlikely that shortly, we will see something new, except that Francesco Totti will join the silhouettes of Romulus and Remus. What is Roma? Roma is an Italian sports association from Italy that unites professional footballers. It had existed since 1927 when a historical merger of four teams occurred. The club has won multiple Coppa Italia and Supercoppa Italiana titles and has led Serie A three times. Its founder is Italo Foschi. The headquarters are located in the city of Rome. The home arena is Stadio Olimpico. 1927 – 1930 The first emblem of Roma was dedicated to the sculpture called Lupa Capitolina. The image of the animal feeding the twins Remus and Romulus was inside a white heraldic shield with a black outline. And right under the drawing was a monogram of the letters “A,” “S,” and “R” Associazione Sportiva Roma. In the late 1920s, this graphic sign was found almost everywhere, including on subscriptions. It was just not present on the players’ uniforms. But it’s worth noting that the soccer club didn’t receive official permission to use the city’s historical sculpture in its logo, so it had no legal rights to it. 1930 – 1934 At the beginning of the 1930s, an emblem appeared, which became the first “decoration” of the players’ uniforms. A red circle with a yellow inscription “ASR” looked simple but interesting the letters were compressed to fit in the ring. The color combination presented is now considered a Roma classic. 1934 – 1960 The period that began in the late 1930s and lasted for the next 30 years was fairly unstable. Initially, designers developed a logo in the form of a shield with a large monogram divided into two parts. It was used only for away games until 1943. Simultaneously, another emblem existed a shield with the Capitoline Wolf and the club’s initials. It was almost the same as the 1927 version, but the artists added more color. This graphic symbol was never featured on the players’ uniforms. 1960 – 1977 The image was altered the drawing with the she-wolf stopped resembling the original sculpture, and the shield got a light-brown border. The letters in the monogram became white and scattered. 1977 – 1997 The modernized logo with the wolf’s head inside a circle was introduced in 1978. Before, it symbolized the city’s history, but now it was made more market-oriented. The designers had one single goal – to devise a trademark that would help effectively promote the Roma brand in the market and stimulate the sale of merchandise. 1997 – 2000 In 1997, the club returned to its roots, reviving the old emblem with Lupa Capitolina. But this time, they acted smarter and previously obtained permission from the city authorities to use the statue’s image. Thus, the she-wolf feeding Remus and Romulus legally “settled” on the heraldic shield. 2000 – 2013 In the new millennium, a black outline appeared around the shield, and the primary colors became a bit brighter. 2013 – 2016 In 2011, the club was purchased by a group of owners from the US. The new owners initiated a logo change, which took place in 2013. Designers transformed the drawing style, so the image of the Capitoline she-wolf stopped resembling the original statue. Discontented fans stated that it was an act of vandalism and ruthlessly criticized the innovation. Against this background, other changes were insignificant. The developers replaced the monogram with the word “Roma,” and in the shield’s bottom corner, they placed the club’s foundation year 1927. 2016 – today Another redesign was conducted in 2016. To the fans’ disappointment, the artists did not bring back the classic Capitoline she-wolf. Instead, they made minor adjustments to the color scheme, using yellow instead of orange. Font and Colors The main element of Roma’s visual identification is the she-wolf feeding Romulus and Remus. According to the legend, one of these twins grew up and founded the city that later became Italy’s capital. Moreover, the logo doesn’t merely depict mythical characters but the famous statue of Lupa Capitolina. Its original is kept in the Capitoline Museums, and numerous copies are scattered worldwide. Hence, the football team’s emblem is directly connected with the cultural and historical heritage of its homeland. It’s the most “Roman” thing that the designers could have come up with. The modern emblem uses the same font as was used from 2013 to 2016. Both the letters in the word “Roma” and the digits in the club’s founding year have long, thin serifs. Apparently, this is one of the versions of the Roman capital font. As for the color selection, the football team remains faithful to its traditions. The current logo, like many others, contains two main colors red and yellow. Now they are complemented by black and gray, which were needed to highlight some elements. Roma color codes Maximum Yellow Red Hex color f0bc42 RGB 240 188 66 CMYK 0 22 73 6 Pantone PMS 186 C Antique Ruby Hex color 8e1f2f RGB 142 31 47 CMYK 0 78 67 44 Pantone PMS 187 C Black Hex color 000000 RGB 0 0 0 CMYK 0 0 0 100 Pantone PMS Process Black C Neon Silver Hex color cacacc RGB 63 194 204 CMYK 60 0 23 0 Pantone PMS 420 C

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Roma Logo PNG While Associazione Sportiva Roma has gone through a whole succession of logotypes, you can definitely pick out recurrent elements and themes. For instance, the wolf theme and the shield shape, both of which have been present in the majority of the logotypes the football club has had so far. Why are there two babies and a wolf on the shield? The babies are Romulus and Remus, the two twins from the famous Italian legend describing how Rome was founded. The boys, who were kidnapped from their mother, were raised by a wolf and, after multiple adventures, decided to found a city. They couldn’t agree, though, how to call it, so they started fighting and fought so savagely that Romulus eventually killed his brother. The Roma logo apparently depicts La Lupa Capitolina “the Capitoline Wolf”, the famous bronze sculpture of the mythical she-wolf suckling Romulus and Remus. 1927 – 1930 The very first football club logo, which was adopted in 1927, comprised the depiction of the statue with the monogram “ASR” Associazione Sportiva Roma below. The symbol was placed inside a shield shape. 1930 – 1934 Three years later, a simpler roundel emblem was introduced, where only the letters could be seen. The legendary Roma symbol made a return, though, in 1934. Back were the shield shape and the wolf. 1934 – 1945 The original aroma crest was first drawn in colors in 1934. This is when the beige and burgundy color palette was adopted for the football club’s visual identity. The upper part of the crest featured a soft beige gold background, with the wolf drawn over it in black lines. While the bottom part was colored in calm and deep burgundy with the beige monogram on it. 1945 – 1949 In 1945, the club returned to the monogram logo, although it now looked differently – the interlacing letters were surrounded with a shield shape divided into two fields, red and yellow. 1949 – 1950s The yellow and red “ASR” crest emblem turned into a circular medallion in 1949. The letters kept their shapes, but now “A” and “R” we’re sharing one vertical bar, which made the whole composition look different. Also, the new rounded shape of the badge added some progressiveness and motion to a classy crest-like insignia. 1950s – 1960s The circular shape remained untouched, but everything else was changed at the beginning of the 1950s — the yellow and Ted color palette was switched to dark brown and orange, and the lettering was split into two levels, with lots of space between the symbols and straighter and more traditional shapes of the letters. Now it was “A. S.” Placed above the uppercase “Roma” in the same color and same rounded and bold sans-serif typeface. 1960s Two new badges were created for the Roma football club in the 1960s. Both were based on the classy crest from 1934, but with some differences. The first one featured a more intense color palette, with deep yellow and burgundy shades and a large yellow monogram on the bottom part. As for the second logo, it was more elegant and strict, in a bold black outline, with a two-leveled inscription in white and black. 1960s – 1970s The next Roma badge, created in the 1960s, featured a darker color palette and larger size of the black elements, which made the overall mood of the visual identity more solid, confident, and even dangerous. The wolf was enlarged and drawn in black and brown shades, while the monogram under it was written in small letters, using dark gold shade, which was almost invisible on a burgundy background. 1970s – 1979 In the next version of the Roma FC logo the color palette became brighter and more uplifting — both yellow and red were used in their light shades now, and the framing of the crest turned medium-gold, as well as the body of the football club’s mascot. The intertwined “ASR” inscription from the bottom part of the logo was now executed in bold white lines and looked fresh, adding a sense of progress and movement to the whole badge. 1979 – 1997 A completely different logo was used by the Italian football club in the 1980s. The badge, created in 1979, featured a stylized abstract portrait of the animal, drawn in solid dark gray and placed on a white background of a circular medallion in a double yellow and burgundy frame. There was no lettering on this badge and the only bright element was the wolf’s red-eye, which made the animal look like Dan refocused and wild. 1997 – 2000 In 1997 the club decides to come back to its roots and starts using the classy two-colored crest as the official logo again. The framing was now gone and the clean lines and contours of a smooth gold and burgundy shield were balanced by the sharp black stricken of the wolf’s image on top and shadowed stylized monogram in gold on the bottom. 2000 – 2013 The colors got more intense after the Roma badge redesign of 2000. It was also outlined in black for a stronger contrast and distinction. The lettering became thinner and more elegant but haven’t lost their strength, getting the delicate shadow darker than on the previous version of the badge. As for the iconic wolf, it was also refined and drawn with more black accents now. 2013 – 2016 The redesign of 2013 made the Roma logo look smoother due to the use of gray shade for the elements that were colored white on the previous badge. The wolf was enlarged and the number of black lines on its body was reduced, so now the animal was visible much better. Another important thing about that redesign was a complete remake of the bottom part of the crest. The monogram was replaced by the classy “Roma” in the uppercase, underlined by a sliver-gray “1927” datemark in a smaller size. 2016 – Today The 2016 Roma logo depicts the legendary wolf statue with the lettering “ROMA” and the date 1927 below. Again, the shield is divided into yellow and red fields. The overall look of the emblem reminds the original one. Font The sans serif font featured on the Roma logo has a traditional feel. It may look even old-fashioned, yet, taking into consideration the overall style of the logo and the way it emphasizes the history of the club, this choice doesn’t seem out of place at all. Color The primary colors of the logo are imperial purple and golden yellow. The palette actually coincides with the colors of Rome – it is also featured on the official seal of the Comune di Roma. Both the colors are supposed to symbolize Roman imperial dignity. Roma Colors GIALLO ROMA PANTONE PMS 130 C HEX COLOR F0BC42; RGB 240, 188, 66 CMYK 6, 26, 86, 0 ROSSO ROMA PANTONE PMS 202 C HEX COLOR 8E1F2F; RGB 134, 38, 51 CMYK 9, 100, 64, 48 GRAY PANTONE PMS COOL GRAY 3 C HEX COLOR CACACC; RGB 202, 202, 204 CMYK 20, 16, 15, 0 BLACK PANTONE PMS BLACK 6 C HEX COLOR 000000; RGB 0, 0, 0 CMYK 0, 0, 0, 100

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